Yabang Pinoy Launches PHmade: “It’s Worth Buying For”

Yabang Pinoy intensifies its consumer revolution campaign through the PHmade movement. 

The pioneering Filipino pride movement, through PHmade, yet again encourages Filipinos to support Filipino ideas, business concepts, products, and services. The campaign aims to educate Filipinos, through videos, print materials and events, on the availability and viability of Filipino brands, and on the positive impact that going local contributes to the economy. 

PHmade’s tagline “It’s Worth Buying For” encourages each Filipino to think twice before spending: is it really worth buying for? Yabang Pinoy believes that small things, when done together, can create a big difference. If each Filipino became conscious of where he spends one peso, he will understand how each choice affects himself, fellow Filipinos, and the country. PHmade also aspires to influence Filipino entrepreneurs into supporting local natural and human resources. 

Indeed, patronage of locally made goods and services should be a lifestyle. It enables homegrown brands to improve and compete against foreign brands. The local economy also improves as money goes back and forth between consumer and business, employee and employer. And as more entrepreneurs create, develop, and expand their businesses, more job opportunities are generated. PHmade recognizes Filipino ingenuity and the role of each Filipino in nation-building. 

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